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      Account based sales development : how to create "chameleons" commercial?
      How to get effective sales people? We must face the facts: traditional sales techniques are outdated. Today, it is necessary to transform its sales people on th...
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      What is a fair wage?
      One year after the outbreak of the gilets jaunes crisis, the issues of fair pay and purchasing power are still alive and well. Many French people are struggling...
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      Retail: relying on omnichannel to get through the crisis
      With the development of digitisation, consumer behaviour is changing. Adopting an omnichannel strategy is the only way to adapt to these new behaviours, even if...
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      What is the compensation mix?
      “The value of an employee depends on the time that can elapse without any inconvenience, between an exceptional effort on their part, and the remuneration for t...
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      Does incentive compensation make salespeople more efficient?
      «If in B2C, a bonus represents 20% to 25% of total compensation and can reach 50% in B2B, its aim is primarily to ensure short-term salespeople invest and are i...
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      What is business performance?
      The business performance of a company is based on multiple criteria such as management style, customer relationship management and the quality of the service pr...
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      The 5 keys to success in managing incentive compensation
      To motivate your salespeople and improve business performance, you need to communicate and manage incentive compensation throughout the performance cycle! Howev...
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      Are incentive compensation schemes in the pharmaceutical industry becoming more “qualitative”?
      The introduction of so-called “qualitative” indicators in the incentive compensation schemes of promotion teams has been presented for some years now as a break...
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      Incentive compensation: what are the different types of bonuses?
      An employee’s remuneration is not always limited to their fixed salary. The employer may pay various individual or shared bonuses to supplement it. These includ...
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      Recruit top talent with incentive compensation!
      “Many start-ups need to attract experienced applicants, even from key accounts, but to bring them in, they need to offer attractive salaries” – Yassine Bentayeb...
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      Incentive compensation: a lever to boost sales staff’s morale?
      The Covid-19 crisis is taking hold over time and the morale of some salespeople is flagging. Faced with falling turnovers, isolation due to remote working, lack...
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      Digitalisation: a movement accelerated by the Covid-19 crisis
      Covid-19 has revolutionised the way companies operate, forcing them to completely rethink the way they work. What with home working, the digitalisation of tools...
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      The 10 golden rules of incentive compensation

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