Warning: never under-estimate the role of HR in the motivation of sales people!
February 04, 2020
The role of a Human Resources manager in motivating your sales team is essential. Ideal interlocutor between the employees and the brand of the employer, it act...
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Incentive compensation for team spirit and success
January 28, 2020
One for all and all for one! Team cohesion will ensure your success. Our advice for your variable incentive compensation plan also contributes to it.
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Omni Channel strategy: what tools?
January 21, 2020
"We are looking at a convergence between pre-sales and after-sales. This phenomenon is directly related to the omni-channel concept and the notion of customer j...
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How to prepare your annual apraisal and objectives setting interviews?
January 14, 2020
Moment of exchange, motivation, objectives setting ... The annual appraisal interview is a very managerial moment. Our advice to prepare it well.
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How to make your sales people addict to CRM?
January 07, 2020
According to a recent Salesforce study, conducted among 1209 European leaders of small businesses, SMEs and start-ups, 1 in 6 managers said they feel that a CRM...
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New technologies to support your sales people
January 02, 2020
"The explosion of data available on the web (social networks, blogs, press ...) upsets the codes of B2B sales. New purchasing behaviors, digitalisation of socie...
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Onboarding: how to you ensure that your sales people are ready to go in the field?
December 26, 2019
A new sales person joins your team? He certainly has excellent capabilities, but he does not yet know the codes of your company policy and do not know exactly y...
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6 tips for pushing your sales forces to make up-selling and cross-selling
December 17, 2019
Cross-selling and up-selling, both sales techniques, aim to boost sales figures. Their basic principle? Encourage customers to buy more related products for the...
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Does incentive compensation make commercial people more effective?
December 10, 2019
If in BtoC, the bonus represents 20 to 25% of the total compensation and can reach 50% in BtoB, its objective is primarily the investment and the implication of...
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Key words of incentive compensation
December 03, 2019
They are so common that we almost forget their definition and their primary objectives. Look back at the most commonly used terms across the lexicon of incentiv...
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Incentive compensation or commercial challenge: what is the most effective tool for motivating your sales representatives?
November 26, 2019
Bonuses and games, two levers known to be particularly effective in influencing the motivation of your employees and their effectiveness. The point with Herve D...
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Quiz of incentive compensation: test yourself before you go on holiday!
November 19, 2019
What better than a quiz of incentive compensation to address this summer period with confidence? Primeum wishes you a happy holiday.
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